How We Help Local Service Businesses
Google Ads
Landing Pages
Landing Pages
Search campaigns designed to connect your business with people actively searching for your services.
Landing Pages
Landing Pages
Landing Pages
Focused pages built to turn relevant advertising traffic into calls, messages and quote requests.
Google Business Profile
Lead-Generation Strategy
Lead-Generation Strategy
Setup and optimisation to improve how your business appears across Google Search and Maps.
Lead-Generation Strategy
Lead-Generation Strategy
Lead-Generation Strategy
Practical guidance to identify what is underperforming and which opportunity should be prioritised.
Work Directly with the Owner
One Point of Contact from Start to Finish
When you work with Van Zyl Marketing, you work directly with Eugene Van Zyl.
Your business will not be passed between salespeople, account managers and unfamiliar team members.
From the initial conversation through planning, implementation and ongoing improvement, you have one direct point of contact who understands your business and the work being done.
Our Approach
1. Understand the Business
Learn about your services, customers, capacity, goals and current sources of work.
2. Identify the Opportunity
Determine where enquiries or bookings may be getting lost or underperforming.
3. Build the Right Solution
Create the campaign, landing page, profile or system suited to the opportunity.
4. Measure and Improve
Monitor performance, communicate clearly and improve using real feedback.
From a Slow Period to One of His Busiest Seasons
When a Cape Town carpet and upholstery cleaning business began working with Van Zyl Marketing, business was slow and the owner needed a more consistent source of new work.
We launched a focused Google Search campaign that recorded 119 phone calls over approximately 11 months, with 92 lasting long enough to qualify as call conversions.
During his busiest period, the owner reported receiving three to four calls on many days and booking approximately three jobs per day.
He also said that although the previous year had been good, it had not been nearly as busy as the year the campaign was running.
Is Van Zyl Marketing the Right Fit?
Van Zyl Marketing works best with local service businesses that have capacity for more work and want to generate more qualified enquiries.
This may include cleaning companies, garage-door specialists, HVAC contractors, pest-control businesses, pool services, aluminium installers and other service-based businesses.
Contact Us
Could Your Business Take on More Work?
If your business has capacity for more jobs and you want to improve how you generate enquiries, contact Eugene for an initial conversation about your business and its current marketing.
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